We harness the empathy and creativity of design, alongside the strategic thinking and execution from a business lens. We bring new ideas to life, while connecting Japan with the world.

At the heart of what we do is a human-centered approach. We ask questions, build empathy, and create. Through this process, we uncover essential value and refine it into forms that reach the world. We don't let good ideas remain as just good ideas, we turn them into realities that make an impact. We are a hands-on collective of business and design practitioners and specialists dedicated to making this happen.

We are partners with World Innovation Lab (WiL), a global venture capital and business creation firm spanning Japan, the U.S., and Europe. This relationship enables us to engage in value creation at a wider scale. Leveraging this synergy, we provide continuous, end-to-end support across various business phases, from 0 to 1 business creation to the transformation of existing enterprises. 

From Japan to the world. We are committed to crafting nouns the future will need.